Description

Artist CANVAZ #bigbadme

#bigbadme turns vandalism on its head and exposes it for what it is: welcome to the age,

Social media forces us all to create personal brands. The algorithm breaks down everything to the lowestcommon dominator: me (CANVAZ)

The last syllable og millennial´s most-loved brand Supreme has been cut and pasted all-over.

Me me me me me…

The #bigbadme project qustions the cultural appropriation propagated by brands such as Supreme who sell a dream of freedom and opportunity available to all.

But is it?

“The project is a reflection of the times we live in, when people no longer can find the truth, and strive for instant gratification. Me subverts traditional advertising and brand marketing turning it back on itself” – CANVAZ